by Seth BUTERA September 15, 2021
Trust is an integral part of business longevity. Consumers need to have confidence in the businesses and brands they purchase from, and employees need to trust their employers.
During COVID-19, businesses needed to be transparent about what was happening financially to help employees prepare for an uncertain future. Travel & Tourism businesses helped build and maintain trust with employees and the broader community by proving they could be trusted to provide vital aid to community members in times of need.
Similarly, governments needed to be honest with citizens and residents about which virus management strategies would be implemented, as well as being open with the global community about infection rates, deaths, and how quickly the virus was spreading.
Ensuring that a designated government official website is updated regularly. In the past year, media coverage of the pandemic included sensationalist headlines designed to stoke fear and panic in exchange for clicks and views. While dramatic headlines are the norm, and in many cases drive the media cycle, a time of crisis is not the norm.
The public and private sector and media publications should work more closely with one another to share accurate information and actionable steps.
As the sector further builds trust and creates a culture of openness and transparency, the following lessons should be integrated with preparedness planning