by Seth BUTERA July 13, 2021
Take a deep breath, enjoy the moment. Once again travel businesses are hiring, posting sales, and serving customers.
The pandemic is receding in many places, and though it may never truly go away, there is optimism. Now is travel’s renaissance as it awakens to greater energy and bright possibilities – a time to engage with colleagues, customers, and partners with fresh perspectives.
Considering how hard we have worked to get here, it is imperative to get this moment right.
A big step towards improvement is to evaluate our missteps as well as our successes. Is there something broken that needs fixing? An old habit holding us hostage?
Anticipating growth and change is one thing, but charting a course that is profitable, fulfilling, and meaningful is another. We must take stock of the past as we refocus our efforts on the next prize – a healthy and safe environment, an improved travel experience, revitalized destinations, streamlined processes, faster response times, and a fair and diverse workplace.
Striving for perfection is folly but improving on the past makes us stronger. There is no better time to make good choices, before fully ramping up, as we consider who to hire, how to organize, and where to invest.
As a tour operator, You may be asking yourself where the greatest opportunity for improvement and success lies. Should you focus on the technique (processes, strategy, and tactics) you utilize in targeting, capturing, and converting shoppers into loyal guests? Or should you spend more time looking at the technology you use to support your technique?
With a reduced staff and everyone wearing several more hats than they wore 18 months ago, these are valid and important questions. And while both areas are vital to the future success of your business; And the good news is that travel is back on its road to recovery and we are anticipating an extraordinary boost in inquiries and bookings before the end of 2021.
Make no doubt about it. As demand returns, the competition for those bookings will be a battleground, everyone has had a forced time out and they have undoubtedly used this time to refocus and come back stronger. So, the time is now to draw your plan and set it out there