by Seth BUTERA September 2, 2021
Many small businesses have a love-hate relationship with reviews. On the one hand, great reviews go a long way in promoting your business. On the other hand, negative reviews can hurt the credibility of your business and keep customers away. While disgruntled customers exist and negative reviews happen from time to time, it’s a fact that the majority of reviews are positive and help grow your business.
Online reviews actually matter and can be the deciding factor between you and your competitor. So, don’t be afraid of reviews. Embrace them and their power! Get listed on social media and review sites and give your customers and audience the chance to talk and learn about your business. You’ll find that you learn a lot, too!
The below are some of the key importance of gettings customer reviews for your business;
Better Understand Your Customers & Improve Customer Service; Analyzing reviews left by your customers, helps your company understand overall customer satisfaction, as they can provide your business with feedback regarding what your customers truly want.
By using this insightful information as input, you will be able to improve customer service by quickly and efficiently resolving the issues that consumers face, thereby creating a positive experience for the consumer and keeping your focus on their needs.
Credibility & Social Proof; No doubt, we have been social creatures since the moment we came to this world and we are interested in knowing what others say before we make our buying decisions. Much like we would ask friends and family for recommendations, review sites allow us to do this online with just some clicks.
Fight with experience to save margins; Reviews enable new businesses to stand shoulder to shoulder with more established competition and potentially gain a positive niche in people’s estimation and expectations. Look at it this way…which company would you rather buy from one with 50 3-star reviews or one with 5 5-star reviews?
Allow Consumers to Have a Voice and Create Customer Loyalty; Consumers that take the time to leave an online review for your business are far more likely to feel a certain loyalty to you and keep coming back. Through the act of leaving a review and establishing a relationship with your business, it allows consumers to feel like they have a voice even behind a desktop and/or mobile and/ or tablet screen and are able to provide feedback in a positive and meaningful way.
Improve Rankings; Reviews appear to be the most prominent ranking factor in local search. It helps businesses rank well, even if they have low-quality link profiles.
Consumers are Doing your Marketing for You; Positive online business reviews are worth a great deal and can offer your business benefits that a simple marketing campaign can’t. In a nutshell, they are like micro–marketing campaigns that keep working long after the online review has been posted, providing, thus, a constant positive image to potential customers and creating a continual brand awareness that benefits the business for both the short and the long term.
Reviews Generate More Reviews; When a business has already received online reviews, it encourages other visitors to leave their own feedback. Just the appearance of several reviews seems to be enough to give new customers the incentive and confidence to submit their own opinion on a particular product or service.
Online customer reviews are here to stay, and the longer you wait to start encouraging them, the more you stand to lose. Online customer reviews appear to be a great avenue for grabbing consumer’s attention and increasing sales. The importance of customer reviews is tremendous as they are very helpful to a vast majority of consumers and they are also responsible for securing your online visibility in search rankings. Furthermore, as they increase in importance and more competitors are encouraging customer reviews, your involvement is only going to become even more necessary.